International Business Opportunities And Challenges In A...

Marketing products globally can be profitable and permit Smartshoes to expand our client base for an increase in sales and visibility. Exposure in global markets may facilitate branding efforts, by making the Smartshoe name or identity better known. The use of the internet, mobile phones, and satellite tracking technologies have made it easier to communicate around the world and makes managing a global sales force feasible but selling products in the international market can pose challenges. In â€Å"International business: Opportunities and challenges in a flattening world† Mason Carpenter and Sanjyot Dunung (2013) write about different issues we may encounter when retailing internationally. Mason Carpenter received his PhD in 1997 from the†¦show more content†¦This would require staff and accountants to handle the VAT paperwork. When providing services in both the United States and foreign countries it may be possible that expenses are shared or split between multip le countries (Carpenter Dunung, 2013). This can cause a problem on properly allocating the profit or loss between jurisdiction and paying taxes to the appropriate government and in some instance result in double taxation (Carpenter Dunung, 2013). Imported products and services are charged a tariff which can make them more costly than local businesses (Carpenter Dunung, 2013). Tariffs are a tool used by governments to discourage consumers from purchasing imported products in order to protect their economy and businesses (Carpenter Dunung, 2013). If we establish a foreign corporation or licensing structure, we will need to be mindful of possible foreign withholding taxes depending on the tax treaty in place with the foreign country (Anon, 2017). Withholding taxes typically are a flat 30 percent but can be less based on the tax treaty (Anon, 2017). Business Regulations and Laws Countries have different laws. Since Smartshoes may be conducting trade in the international market we will need to become familiar with the regulations and laws of the appropriate countries. Most countries have strict privacy regulations on what is permitted to be done with customerShow MoreRelatedEssay on Soft Drink Industry Porters Five Forces Analysis:1676 Words   |  7 Pagesdifficult for an entrant to compete with the incumbents and gain any visibility. Brand Image / Loyalty: Coke and Pepsi have a long history of heavy advertising and this has earned them huge amount of brand equity and loyal customer’s all over the world. This makes it virtually impossible for a new entrant to match this scale in this market place. Retailer Shelf Space (Retail Distribution): Retailers enjoy significant margins of 15-20% on these soft drinks for the shelf space they offer. TheseRead More. 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